Lately, I’ve been thinking a lot about how marketing as a writer is supposed to work. I keep reading about how content is the most important part of blogging. On top of that, every time I turn around there’s some new article or blog post out about the importance of SEO. To make matters worse, there’s all sorts of advice out there about what social media to use and how.
Every day authors are presented with a multitude of choices about how to enhance their online presence. So which one do you choose while you’re dealing simultaneously with the convolutions of working out a plot?
The only way to deal with this is to plan ahead. Figure out which method works best for you and stick to that plan. If you run around the Internet posting things willy-nilly without thinking it through, you’re just making busy work for yourself.
That brings me to another aspect of online marketing: monitoring metrics. I don’t know about you but I’m not gonna spend all my days monitoring how many “likes” I have on Facebook or counting all my Twitter followers. The one thing I know for sure is that I have to keep writing. As it says in the MSBA Bar Bulletin, if you don’t keep moving, you don’t keep moving.
PS: Speaking of the MSBA Bar Bulletin, check out this awesome item on their “Et Alia” page! 🙂